A lot of business owners I talk to think you need to spend $5-10K on a professional quality brand strategy… but I am here to tell you… you don’t.
In this video, we’ll go over how to create a brand identity and all the components to make your brand a success. From logo design, brand fonts, brand color palette, photography style/image style, to your brand voice, you’ll have a solid understanding of how to design a brand identity system.
I created this FREE workbook *DIY BRAND IDENTITY GUIDE* to help you form a solid visual identity and external brand that can double your income:
Once you go through this video and exercise, you’ll have all the tools to create a strategic brand identity that speaks right to the heart (and subconscious mind) of your ideal clients.
BRAND BOOTCAMP SERIES:
✨Video #1: How to grow your business in 2021
Create your own logo: https://youtu.be/P_0oNP5o3g4
Brand typography (font) styles: https://youtu.be/F4DIVOVhgt0
Brand color palette: https://youtu.be/c87HGwKF7gQ
Photography style: https://youtu.be/3KIDqwuKnhs
It seems like everyone in business is trying to get an edge, to find ways to grow their business. In this video, I'm going to show you a way to double your business that nobody is talking about. So definitely stick around with me.
Alright. So a few years ago, Adobe, one of the biggest makers of business analytics software in the world conducted a survey. And they found that businesses who focused on creating a strong brand, outperformed their competition by 219%. So let me reframe this for you. Businesses who built a strong brand earned double of what their weaker brand competitors made. That's pretty awesome, am I right? And let me give you one more example. If you haven't been spending time on building your brand, you've been working twice as hard to get clients and customers.
So what can you do about this? Well, great question. A lot of the business owners, I talked to think that you need to spend $5 to $10K on building a professional quality brand strategy, but I'm here to tell you, you don't. And I guarantee armed with what I'm about to show you you can do a better job yourself. Even if you don't have a marketing degree or any design skills whatsoever. If you follow along with what I'm about to show you in this video, you'll have a clear direction on all the items you need to boost your credibility and build a loyal audience.
But before we get to that, if you do not want to miss out on cool hacks and ideas to help you grow your business, please be sure to hit the subscribe and notify buttons now. I'm Vitina Co-Founder of Brand Therapy Sessions and welcome to video five of the Brand Bootcamp Series. If you haven't been watching this series, you need to check it out if you're thinking about starting your own business, or if you just started a new business, or even if you're thinking about growing your existing business. It's pretty great, if I do say so myself, we've put a ton of energy and resources into developing this series for you.
All right on to today's topic. I created a pop quiz for you. What creates trust between your business and your audience and clients? Is it, A, vulnerability or, B, consistency? All right, you could, you argue all of the above, but for the sake of today's video, we're talking about consistency. For a moment I want you to think of someone you feel like you have to walk on eggshells around because you never know what their mood is going to be, it's pretty inconsistent. That does not feel comfortable to be around. On the other hand, think of someone who is really grounded, solid in who they are, their values and their mood is pretty consistent. It feels pretty awesome being around that kind of person, am I right? Well, the same goes for your brand.
The consistency extends beyond your quality products and services. The consistency extends to the visual components of your brand, as well as the verbal and experiential components. Which is why I created a free workbook for you that goes deeper into the work we're going to do together in this video. You can download this free guide in the description below. After you've done all of the inner work of your internal brand, you can now use all of that information to inform your external brand.
Now, as we go through the information I'm about to share with you, it is very important that you keep your ideal client avatar, your dream client in mind, as you develop your external brand. The first component of your external brand is your visual voice. And this consists of your fonts, also known as typography, your logo, your color palette, and as well as your photography style. If you are going to hire a designer to help you with this, bring them your brand book from video one with all of your internal brand components filled out, this will really help the designer in the design process, especially if they know your personality, your values, your direction and who you serve.
Now, if this is going to be a DIY project for you, we have created a few tutorials to help you with this process. You can watch this video right here to help you create your logo. You can watch this video right here to get clarity on your font styles for your social media posts, your website and all of your marketing materials. You can watch this video right here to create a color palette that attracts your dream clients. And as for photography style, this is a great video to watch.
Another design tip when you're choosing your photography styles, you want to consider making an is and is not board. You'll see in your brand book template from video one of the Brand Bootcamp Series that there are two pages, your brand is, and your brand is not. As an example, we have our is and is not aligned photography style. If you look at the it is board, it's minimal and clean, meaning there aren't a ton of objects in the image, and there's usually one focal point. The images are more soft and we look for neutral colors. And many of our images are natural, literally images of the outdoors or our personal styling of not being too done up. These images are on brand for us. On the other hand, it's not, it's not saturated, meaning we don't use punchy, bright colors like this, and there's no cheesy staged unnatural stock images, although we do use stock images, but we make sure we choose with discretion. And we don't include images of let's say cars, food, weights, and also images that have strong shadows. These would be considered off-brand. This might seem a little overwhelming, but I promise you if you even spend a little bit of time on this, as you start, it will set you apart from the competition.
Do you want to know how much your subconscious mind makes decisions for you? Well, a Harvard professor claims that 95% of all purchasing decisions are made through the subconscious mind. A lot of people have a hard time coming to grips with this. They think that their thinking brain is where all their decisions are being made, but trust me, they're not. Here's a little experiment to prove my point. Have you ever met someone, saw a car, listened to a new song or watched a trailer for a new movie, and someone asked you if you like them, it or whatever. And you respond with no. And that same person asks you, well, why didn't you like it? And you respond with something like, I don't know. I just didn't like it. That is your subconscious mind at work. Your subconscious decided that you didn't like something and your thinking brain didn't rationalize exactly why. And it didn't need to, you just knew it wasn't for you. And that's exactly what happens when people see your logo and the other visual components of your brand and they're out of sync with your core audience.
I do want to be clear here. This isn't about tricking people into liking your brand, this is about making sure that you're not accidentally turning off your best potential clients because you're sending them the wrong message with your visual communications. And when everything is perfectly in sync, your best clients are going to like your business from the start. But I am curious to know, are you going to hire a designer or will you DIY your external brand components? Take a moment and let me know in the comments below.
Alright, now, back to the program. Next, we will break down your verbal voice. This is another component of your external brand. This is where your brand personality gets fused into help you build meaningful connections with your ideal client avatar. Your brand voice is how you speak with your audience. And this can make the difference between connecting with your ideal client or sending them in the opposite direction. Your brand voice is kind of similar to your core personality, meaning it doesn't really change. And this is key because consistency helps build trust, and again, people will know what to expect from you, no walking on eggshells.
And last it is important to consider what personality traits would best connect with your ideal client. What would they click with? And use those traits to help inform your brand voice. I included in-depth exercises from a professional copywriter to help you get clear on your verbal brand voice in the workbook I created for you. And now it is time for you to dive in and get crystal clear on your external brand. If you haven't already go download the free workbook I created for you in the description below this video. And once you do all the exercises, be sure to add the information to your brand book template from video one of the Brand Bootcamp Series. This is just the beginning of your brand journey my friend, I am so excited for you and the clients who are waiting to find you.
Now, if you like this video, please be sure to hit the thumbs up button below and hit that subscribe button so you never miss out on cool hacks and ideas to help you grow your business and we'll see you in the next video.