How to grow your business in 2021
Looking to start or grow your business?
In this first video of our Brand Bootcamp Series, I’m going to show you how to effectively market your business without spending a fortune to do it. This work is foundational for your business (branding 101!) but I’m here to tell you that the businesses who really KILL IT have put a ton of thought and time into this.
You’ll discover marketing strategies, how to build a brand from scratch, branding business ideas and a high level brand building process.
Be sure to download this FREE Brand Book Workbook that will help you develop your brand as you go through the Brand Bootcamp series...
BRAND BOOTCAMP SERIES:
✨Video #1: How to grow your business in 2021
Brand Book Workbook: https://learn.aligncreativeminds.com/build-professional-brand-on-your-own
A lot of people think that you need to spend thousands or tens of thousands on building a professional brand. And I'm here to tell you that you do not need to do that and I'm going to show you how in this free Brand Bootcamp series.
Now a small business might spend around $5 to $10K on building their brand, where a medium-sized business might spend $25 to a $100K, and big companies will spend millions of dollars on this. But I'm going to show you in this series, how you can build a professional brand without draining your kids or your future kids' college fund on designer fees. And I guarantee that you can do this all by yourself as long as you follow along, what I'm about to show you. You'll be able to create a super professional brand even if you're not a designer.
A brand is not a logo, a brand is not a color palette, a brand is not a website, a brand is not even a name. Yes. Okay. These things are part of your brand, but what a brand is, is the reputation your business has in the minds of your clients and customers. It's every piece of communication that you put out there. It's every experience, every interaction that your clients or your audience has with your business. The way you answer your phone, your return policy, it can be as simple as the way you respond to a DM on Instagram, the package that your clients receive in the mail, an email after a purchase, it's absolutely everything. And that's what we're going to talk about. This work is super foundational for your business, and it might sound a little bit academic, but I am here to tell you the businesses who really kill it, have put a lot of thought and time into developing the perfect brand for their customers. And that's what we're going to dive into in this series, starting with this video.
But before we get to that, if you do not want to miss out on cool hacks and ideas to help you grow your business, please be sure to hit the subscribe and notified buttons now.
I'm Vitina, I am the co-founder of Brand Therapy Sessions, and I've seen our clients double their yoga teacher training attendees, or score their biggest client by applying what we're about to dive into. But first get this, it's been proven that businesses with strong branding outperform companies with weak design by 219%. consistent branding across all marketing channels, whether that's your website, your social media, your email marketing, et cetera, increases revenue by 23%. Now, by getting clear on your branding you not only save time and money, but you can also make more money in the long run. To be clear a brand is the development of positive, long term relationships. Think of some of your favorite brands, brands that you love and you feel probably really good purchasing from. You've probably also been loyal to them for years. Your hairdresser, health food store, laptop, your phone, your essential oils, your makeup. Brands that you use on a regular basis, even your toothpaste. I'm going to show you, and I'm going to break down how these brands make you feel that way and how you can start applying this to your business from the start.
First we'll cover the most missed part of the branding process, something that we've coined the internal brand, and then we'll move into the external, the more visual part of your brand. I created a free brand book workbook that you can use in Canva that will help you develop your brand as you go through the Brand Bootcamp series. A brand book is one of the most important and things to build a strong brand, you can download the brand book template in the description below this video.
One of my mentors once said "A brand is an image that is formed in the mind and a feeling that resides in the heart of everyone who comes into contact with it." And this starts by developing your internal brand. Your internal brand is not a physical entity. It's similar to an emotion. And emotion, if you think about it, you can't physically hold an emotion in your hands, but it's definitely something that you feel, and probably you feel strongly at times. Similarly, your internal brand has this effect on your business. It's almost like that energy that keeps you going when times get tough and it's definitely something that you, your audience and your dream clients definitely feel.
The high level components of a solid internal brand are knowing your purpose, your vision, your mission, your values, and your personality. This is the most critical part of the branding process and one of the most missed parts. This is something that you want to get clarity on before you even think about diving into your external components, like your logo and your color palette. And we'll be diving deeper into each of these components in video three of the Brand Bootcamp series. Now take a moment and think of one brand that you're really loyal to. Why do you continue to purchase from them? What does buying from that brand represent to you? Take a moment and let me know in the comments below.
Now, as for the external brand, this is the part that most people consider branding. And this consists of your logo, your font choices, your color palette, your photography style, but even just these four components make up a small portion of your external brand. This makes up your visual voice, but you also have your verbal voice and your verbal voice shows up in all of your written communication. So your website copy, your social media captions, your email marketing, any written piece of information or communication.
And last you have the experiential part of your brand. What is the experience that you're giving your audience, your potential clients, your existing clients when you're interacting with them and how can you delight them through each of those interactions? It might be starting to get clear for you that there is one thing that connects your internal and external brand, and this one thing is the heart of why you're in business. This one thing is your, ICA, your ideal client or your ideal customer avatar. I hate to break it to you, you are not meant to serve everyone and I promise you, this is a very good thing, and you'll find out why in the next video. But if you don't spend enough time on your internal brand and know who it is that you're serving, when it's time to move to the external brand, you can misrepresent who you authentically are.
Let's just say you want to attract the free-spirited wanderluster but your messaging, your logo, your colors, your photography are a little more corporate. The design itself might not actually be that bad, but you'll be attracting the wrong person by misrepresenting them in your visual and verbal communication. Now, once you've gotten clear on all the components of your internal and your external brand, you'll want to put this information into something called a brand book. This is like a sacred book for your business. These become your brand guidelines that you'll come back to for many decisions when it comes to your projects, partnerships, marketing efforts, to make sure they're aligned with your vision. And don't forget to download the free brand book template I created for you in the description below this video. Having your brand book will help you maintain consistency and consistency is key to creating trust with your audience and developing loyal clients.
Alright, that is it for video one of Brand Bootcamp. If you liked this video, please be sure to hit the thumbs up button below and hit that subscribe button so you never miss out and we'll see you in the next video.