Case Study: How Clear Branding Elevated Kevin Lau Osteopathy
- Vitina Blumenthal
- Apr 3
- 3 min read
Updated: Apr 4
Starting your own wellness practice is exciting—but it also comes with plenty of unknowns, especially when it comes to branding yourself and clearly communicating what you offer. My recent client, Kevin Lau, experienced exactly this as he transitioned from working in a shared clinic to opening his own Osteopathy practice.
The Challenge
I first met Kevin as his patient at a local wellness clinic. A year later, as he prepared to launch his own practice, Kevin remembered our conversations about branding and websites. He reached out, feeling uncertain about how to clearly communicate what he does.
Osteopathy isn't always straightforward to explain—especially to new clients—and Kevin’s biggest fear was clear:
“I worried my message wouldn’t come across. Vitina helped me clarify what my ideal client would want to know and how I wanted my business to be perceived.”
The Align + Elevate Method
We kicked things off with the Align + Elevate Method, my strategic branding and website design process. Our initial goal was simple yet important: help Kevin clarify exactly how he supports his clients in ways that resonate deeply with them.
We used my strategic messaging framework to clearly communicate what Kevin does, laying a strong foundation for his website copy. Using my Conversion Copy Framework, Kevin wrote compelling website copy that spoke directly to his ideal audience. By breaking down each component clearly, the entire copywriting process became smooth and manageable for him.
Kevin was amazing to work with—responsive, engaged, and committed to each step. His willingness to follow our outlined process and meet deadlines ensured we launched right on schedule.
Intentional Branding Choices
Every aspect of Kevin’s visual identity was intentionally designed to evoke specific emotions in his ideal clients:
Colours: Rather than choosing his personal favourites, we selected shades based on colour psychology, aiming to evoke healing, friendliness, and comfort.
Typography: A blend of traditional and modern fonts conveyed the perfect balance of intelligence, respectfulness, and open-mindedness.
The Result
Here’s what Kevin had to say after launching:
“Vitina helped me develop a brand, website, and message that immediately resonate with my ideal clients. I was worried my business wouldn’t stand out and that my message might fall flat. But working with Vitina changed all that. She walked me through each part of the process, helped me refine what my ideal clients want to hear, and designed my brand and website to match. Now, my branding, website, and messaging fit together perfectly, and my ideal clients instantly understand what I offer.”
And even more simply:
“She helped convey a clear sense of my business in words.”
Advice for Wellness Professionals Starting Their Website Journey
If you don’t know where to start your website journey, don’t rush straight to hiring a designer or developer. Get clear on your messaging first—it’s the most critical step to attracting the right clients.
Kevin kindly noted:
“Vitina will help you create an identity for your business that people instantly understand and feel drawn to.”
Ready to Clarify Your Message & Create a Website That Converts?
If Kevin’s story resonates with you and you're ready to clarify your own message, let's chat. Reach out to learn more about my branding and website packages or schedule a discovery call—I'd love to help you align your brand, clarify your message, and elevate your online presence.
Interested in seeing Kevin’s branding and website in action? You can check it out here.
