From Confusion to Clarity: Expand Beyond Recovery's Branding Transformation

Launching a wellness coaching business is about more than just a pretty website—it's about clearly communicating your value so your ideal clients can find you. My ongoing client, Payton, discovered exactly how transformative clarity and strategic branding can be when launching Expand Beyond Recovery.

The Starting Point

When Payton first reached out, she was frustrated. She'd already invested in a designer who had created a website framework—but something major was missing:

"I was still trying to create content and find the 'hook'. I needed some objective and professional guidance."

She was busy working full-time and preparing to transition into coaching but struggled to clearly articulate exactly what she was offering, let alone connect with her audience.

The Challenge

Payton’s biggest fear was that she'd repeat past disappointing experiences with branding and web design—investing money and energy without getting the clarity and tangible results she needed:

"My fear was that it would be the same experience I had in the past: not really getting the result I had in my mind—clarity on what I was offering and the amazing website I envisioned."

The Align + Elevate Method

We began with my Align + Elevate Method, diving into deep brand messaging and strategy sessions. This gave Payton the foundation she needed to clearly communicate her value and identify her ideal clients.

Early in our collaboration, we discovered her business name needed to resonate more clearly with her audience. Together, we chose "Expand Beyond Recovery"—memorable, clear, and immediately connected to her mission.

We then used my Conversion Copy Framework to easily outline her website content and craft messaging that aligned perfectly with her ideal audience. Payton felt empowered to articulate her offer with clarity, knowing exactly how to speak directly to her clients' needs.

Intentional Branding Choices

Every element of Payton’s branding was carefully chosen to evoke specific emotions:

• Colours: An earthy, grounded colour palette designed to evoke healing, openness, compassion, humility, and timelessness.
  

• Typography: A balanced blend of traditional and modern fonts to convey both trustworthiness and an open-minded spirit.
  

Tangible Results & Ongoing Success

After launching, Payton quickly saw the difference strategic branding and clear messaging made in her business:

"In my first program launch, 11 women signed up and one new coaching client. I gained additional income from the launch and from Vitina helping me to understand what to charge and why. I now have the confidence to speak about my offer and clear language so that people actually know what I do!"

Since then, Payton has successfully launched 4 programs, including her popular Peace > Perfection: Embodied Book Club, attracting over 20 registrations during the first launch and even featuring a guest appearance from the author.

Payton’s Experience

Here's how Payton describes our ongoing work together:

"Not only did I get a beautiful website that continues to serve me well, but Vitina also helped me name my business, clarify my offerings, and guided me through marketing and launch strategies. Her wellness background helped tremendously—she truly understands the unique challenges of selling in this space. Vitina is creative, kind, supportive, and organized. Every penny spent was extremely valuable and totally worth it."

Today, I continue to support Payton through ongoing business coaching, marketing strategy, and creative design, ensuring each launch resonates deeply with her ideal clients.

Ready for Clarity and Results Like Payton?

If Payton's story inspires you, let's talk. Reach out to learn more about my branding and website packages or schedule a discovery call. I'd love to help you achieve clarity, communicate your value, and elevate your online presence.

START YOUR JOURNEY

Want to see Payton’s branding and website in action? You can check it out here >>