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How a Strong Brand Can Double Your Business Growth

Writer's picture: Vitina BlumenthalVitina Blumenthal

Discover why a cohesive visual and verbal brand identity can unlock new levels of success.



The Power of Branding: Why It Matters


It seems like everyone in business is looking for the next edge—the next tactic to grow faster. But there’s an often-overlooked strategy proven to be highly effective: building a strong brand. One survey by Adobe found that businesses with a strong brand outperformed their weaker-brand competitors by 219%. That essentially means businesses that invest in branding can potentially double their revenue compared to those that don’t.


If you haven’t been spending time on your brand, you’ve likely been working twice as hard to reach clients. A cohesive, memorable brand allows you to attract the right people more easily—without feeling like you have to push so hard for every sale.


Dispelling the Myth: You Don’t Need a Fortune to Brand Well


A common misconception is that you have to drop $5k–$10k+ to create a professional-quality brand strategy. Fortunately, that’s not always the case. With the right guidance, even a DIY approach can deliver strong results. The key is knowing what elements to focus on—and how they all come together to boost your credibility.


When you understand the essentials—like consistent visuals, a clear verbal voice, and thoughtful user experience—your branding and website become a seamless extension of your business, communicating your value in a way that resonates with your ideal clients.


Consistency Creates Trust


One of the most overlooked aspects of branding is consistency. Think about someone you know who’s unpredictably moody—you never know what you’ll get, and that feels uncomfortable. A brand that’s all over the place in tone, visuals, and messaging can have the same unsettling effect.


On the flip side, a consistent brand—one that’s grounded in clear values, aesthetics, and messaging—puts your clients at ease. It builds familiarity and trust over time, encouraging people to stick around and learn more about what you offer.


Your Visual Voice


Visual branding goes beyond just choosing a logo. It includes:


  • Colour Palettes: Select colours that reflect the mood and experience you want clients to have.

  • Typography: The fonts you use, both online and offline, can communicate whether you’re modern, playful, classic, or sophisticated.

  • Photography & Imagery: Consistent photography style helps convey your brand personality—whether that’s minimalist, bright and punchy, or nature-inspired.


When these visual components align with your values and client expectations, you create a subconscious connection that instantly communicates your professionalism and credibility.


Why Visual Consistency Matters


A Harvard professor has suggested that 95% of purchasing decisions happen in the subconscious mind. People may not always articulate why they like—or don’t like—your brand, but inconsistent or off-message visuals can lead them to feel uncertain. By presenting a cohesive look, you ensure you’re not accidentally pushing away your best potential clients.


Your Verbal Voice


Consistency also applies to how you speak to your audience. This “verbal voice” is:


  • The tone and style of your writing: Are you warm and encouraging, or more direct and factual?

  • The language you choose: Do you use industry jargon, or do you speak in everyday terms?

  • The persona you convey: Kind mentor, knowledgeable authority, or supportive guide?


A clear, consistent voice helps potential customers quickly grasp who you are and why you’re relevant to them. It also differentiates you from a sea of competitors who may offer similar services but lack a unique verbal style.


Putting It All Together


Once you’ve established the internal foundation of your brand—your core values, unique selling points, and target audience—you can bring it all to life with consistent visual and verbal elements. This isn’t about tricking anyone; rather, it’s about not turning off the right people with disjointed or unclear messaging.


Remember: consistency fosters trust. When your visuals, tone, and overall experience work together, your ideal audience is more likely to feel at home with your brand—and more likely to become loyal clients.


Ready to Elevate Your Brand & Website?


If you’d like support creating a cohesive brand and a website that truly reflects your expertise, start your journey with me. We’ll explore what sets your business apart, map out your goals, and ensure your branding and website align with the clients you want to attract.


Building a strong, consistent brand might just be the edge you’ve been searching for to double your business growth—without burning yourself out in the process.

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vitina@aligncreativeminds.com

 

Kitchener, Ontario

Canada

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